As google noted earlier this year, April 21st is the day they begin globally rolling out our mobile-friendly update. They're boosting the ranking of mobile-friendly pages on mobile search results.

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.


This update:

• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites

While the mobile-friendly change is important, google still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.